Feb 28, 2022 Uncategorized

Armed With Data, Musicians Have Big Plans

Armed With Data, Musicians Have Big Plans to Court Their Superfans

InstructionsPlease read the WSJ article. See attachment.


Question 1: How were recording artists impacted by the pandemic?

Question 2: Describe how recording artists historically promoted themselves and engaged with their audiences.

Question 3: List and briefly describe at least three ways in which recording artists are now engaging with their audiences.

Question 4: According to Joe Kessler, head of UTA IQ, for what reason does collecting fan data through live streaming and other platforms have a different value than gaining followers on social media?

Rewrite the questions above in bullet-point format in the file you will create and respond to them separately.