Armed With Data, Musicians Have Big Plans to Court Their Superfans
InstructionsPlease read the WSJ article. See attachment.
QUESTIONS:
Question 1: How were recording artists impacted by the pandemic?
Question 2: Describe how recording artists historically promoted themselves and engaged with their audiences.
Question 3: List and briefly describe at least three ways in which recording artists are now engaging with their audiences.
Question 4: According to Joe Kessler, head of UTA IQ, for what reason does collecting fan data through live streaming and other platforms have a different value than gaining followers on social media?
Rewrite the questions above in bullet-point format in the file you will create and respond to them separately.