Dec 22, 2021 Uncategorized

International Marketing Mix Assignment at an Affordable Cost

Instructions

Conduct research on Coke in South Africa http://www.thedrum.com/news/2014/01/28/case-study-what-share-coke-campaign-can-teach-other-brands and https://www.coca-colacompany.com/stories/coca-cola-one-brand-platform-hitting-stride-in-south-africa . 

1. Evaluate Coke’s market position in South Africa an the “One Brand” strategy. Do you agree with the approach being taken?

2. What other key points can other brands learn from Coke’s experience?

Your answers must include content and cite reference materials where appropriate. Deliverable length is 2 body pages minimum.

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