Industry Analysis (105 points)
To prepare for this assignment, review Figures 3.3, p.65 from your textbook. Complete an Industry Analysis for two different industries then compare these industries by answering the following questions.
Detail Porter’s Five Forces framework with a graphic representation, like Figure 3.3, (p.65), and a written explanation in relation to the Five Forces for both industries.
Use the results from Porter’s Five Forces framework to explain the reasons why profitability is what it is in the two different industries expressed as high, intermediate, or low.
Explain the structural features of that industry that generate either high or low profitability.
- How are structural changes likely to impact competition and profitability in these industries? Is this industry attractive for investment? Why or why not?