May 12, 2022 Uncategorized

Postmodernism in Public Relations Discussion

Description

What i need you to do is (Write a brief response for any of the following)

Just select one: 

1-

The example I’m using is from a sitcom called “Community” released in 2009. In the clip, Abed “red shirt” talks about how he has a distain for bottle episodes and how shows like to resort to them to save time, money, or resources. It takes an idea that we as an audience are familiar with, dissects it and tells it why it’s bad/why they don’t like it and then proceeds to do it anyways. I think this relates to postmodernism because I think we often times find in life that we talk about and/or tell people what we like or dislike and a lot of the times it doesn’t matter much because they just do it anyways. 

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2- 

As I consider postmodernism, I think innovation. One of the most creative advertising tactics I have seen in some time was Coinbase’s debut on Super Bowl Sunday. Coinbase, a crypto currency app aired a 60 second commercial that consisted of a colorful QR code bouncing from side to side on the screen. As a result of this commercial which included no words, simply the QR code to visit Coinbase’s promotional website, the app was crashed by nearly 20 million users attempting to scan the QR code at once.

This simple, yet creative idea is what I have found postmodernism to be all about. Reinventing something that already exists to drive curiosity about a product or offering.

Following the Super Bowl Add, Coinbase executed their social media strategy by highlighting the commercial by saying “ICYMI (in case you missed it) Now that we have your attention, we’d like to announce that we’re giving away $15 in BTC to anyone who joins Coinbase by 2/15”. This post included the bouncing Coinbase logo on a black screen tying the experience back to their debut on television.

YouTube link to commercial:

3.

Lichtenstein’s “Whaam!” is a painting that takes a large format, featuring two parts as captioned above (Karg, 2020). The artwork is similar to a comic strip because of its onomatopoeia, speech bubbles, and motifs. Because of this, it is a postmodern work of art. it breaks the boundaries between pop culture and popular culture. Lichtenstein uses the painting to confront the classical painting methods using motifs that never existed before the modern art era. The piece does not confront World War II. Nonetheless, its presentation and the choice of the motif in pop art and aesthetics could be interpreted or perceived as an ironic review of the glorification of war. 

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