The purpose of this project is for you to apply management principles to create management plans that include strategy formulation, business analyses, industry trends, and organizational characterization.
The recommended cases are:
- Case 8 BP: Organizational Structure and Management Systems.
- Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast?food Business.
- Case 13: Tesla Motors: Disrupting the Auto Industry.
Based on the case, you will perform an industry analysis and develop a strategy for the CEO of your chosen company to help shape the company’s future.
Write a 3-5 page paper in which you:
- Define strategy and examine how the definition of strategy fits your chosen company and its situation. Support your response.
- Summarize the main strategies that your chosen company’s management took leading up to this company’s recent development.
- Identify your chosen company’s industry and determine its main competitors. Next, select two to three strategies that the competitors use, and analyze whether or not the selected strategies are successful. Support your response.
- Perform an industry analysis for the CEO of your chosen company in order for him or her to develop strategy for the company. Next, evaluate the company’s current standing in this industry by taking into account the company’s resources and capabilities.
- Propose at least three performance goals for the company for the next one- and five-year period respectively. Provide a rationale for your response.
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